QSR Case StudyGoal:

Gain insights about radio listeners and their preferences for various breakfast menu items.

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The Results:

  • Campaign showed a surprising lift among women, skewing slightly female at 53%
  • Mean age of 46
  • A breakfast menu item garnered only 1% of total campaign plays on Spanish music formats and was seen ~4.7 times.
  • Top-performing Spanish markets were Houston & Chicago

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